A refreshed brand for cold technology

Newcold, based in Breda NL, needed a new brand identity. They were growing but their need to stand out from competitors was greater. Being a company that has fully automated warehouses, its brand didn't align with the technology they were pioneering.

I worked closely with a brand strategist to uplift the brand identity, composing a refresh on the current logo and complete brand assets. The colour palette was uplifted with brighter and bolder colours, coupled with a friendly yet technically detailed typeface. The visual style is playful yet formal.


Creative Director: Davide Mancini 
Project Manager: Duncan Palmer
Brand Designer: Hana Wensley
Visual Designer: Melissa Williams