OX, a sneaker brand with a positive message

Ox is a new sneaker brand created for footwear producer, Innolux. They produce shoes for the likes of Fila, Toms, and Tony Bianco. From the brand strategy, it was clear that this was a brand that had a positive outlook and friendly openness about it - it wasn’t exclusive.

I created the logo using circles and semi-circles to give it an open, rounded feeling, just like the brand values. A Multicoloured colour palette with a subdued earth tone, highlights the brand being down-to-earth. I created animations and playful icons to enhance the flexibility of the brand, which utilized the circles in the visual style and iconography.


Creative Director: Eelco Van Collenburg
Project Manager: Hardik Parmar
Brand strategist: Rob Nolten 
Brand Designer: Hana Wensley